Swaidan Trading, part of the Al Naboodah Group, one of the largest Emirati-owned family conglomerates in the UAE, recently hosted events handing over 1,400 Ashok Leyland school buses to private and government clients.
The clients include the region’s largest fleet operator, who have now inducted more than 800 new Ashok Leyland school buses for the new academic year, representing the largest government company in the UAE and a massive fleet spanning approximately 40 thousand diverse vehicles and an extensive infrastructure that encompasses 41 work sites.
Al Naboodah’s Swaidan Trading also provided buses to the UAE’s largest private school transport operator, increasing their fleet size by adding 300 new Ashok Leyland school buses, while separately another 300 buses were supplied to various other schools across the UAE.
Al Naboodah is the exclusive distributor of Ashok Leyland in the UAE and is single-handedly behind their impressive and highly recognisable presence in the region across sectors as diverse as schooling, construction, private transport and government entities.
Ashok Leyland buses already enjoy a prolific and highly respected market presence in the region, known for providing transport solutions offering safety and comfort with the highest standards of amenities that exceed strict compliance criteria dictated by the Emirate’s governing bodies.
“The fact that we maintain a long-standing partnership with the UAE’s Government’s various entities demonstrates our commitment and reputation for excellence in customer service, uncompromising quality of product, and a genuine care for the communities in which we operate.” - Swaidan Al Naboodah, Managing Director, Al Naboodah Group Enterprises.
Already home to a number of the world’s most trusted brands and claiming a major share of the local segment in transport solutions, Swaidan Trading is adept at recognising the market potential of high performing imports. Representing Ashok Leyland for nearly 40 years as part of its impressive portfolio offers the nation’s school-going children safe, reliable and comfortable means for transportation from their homes to schools and back, and for parents, invaluable peace of mind.
“The UAE represents a mature and highly competitive market for bus manufacturers, even as familiar brands dominate the landscape. For Ashok Leyland, their innovative approach and aggressive ambitions in passenger safety and comfort offer a competitive advantage only one of the leading companies in global transportation can deliver.”- Ajit Kumar, COO, Al Naboodah Commercial Group.
Made in the UAE in full compliance of local regulatory requirements, Ashok Leyland’s premise is based on a competitive benchmarking matrix where continued product innovation and technology translate to superior levels of passenger comfort and safety standards. For this reason, it’s no surprise that combined with Al Naboodah’s reputation for customer satisfaction, major private and government players continue to nurture strategic partnerships with the conglomerate.