Al Naboodah Group Enterprises (ANGE) is a UAE family-owned, conglomerate founded by two brothers almost 60 years ago that today employs over 16,000 people across a diverse range of business streams.
Within the group, the commercial vehicles and heavy equipment division, or Swaidan Trading, is one of the most significant sources of business.
It currently represents vehicle brands including: Ashok Leyland, VDL Bus & Coach, DAF Trucks Sunwin, Maxus and Great Wall, as well as the machinery and plant brands including: Sennebogen cranes, Konecranes, Clark forklifts, Baumann sideloader, VDL Translift waste collection sideloaders, Kaeser compressors, Leypower generators, and SACME cement equipment.
In a reflection of the current growth and dynamism of the group, DAF Trucks, VDL Translift, Baumann and Leypower have all been added to ANGE’s portfolio in the last 12 months.
In terms of its business, ANGE has supplied and maintains over a third of Dubai’s current city bus fleet, alongside its provision of worker buses, city buses, school buses, luxury coaches to the construction industry, oil and gas and municipal sectors.
ANGE’s commercial vehicles and heavy equipment division also recently unveiled the first frontal crash and roll-over compliant bus made and distributed in the GCC.
The Oyster 33-seat midibus is being produced at an Ashok Leyland assembly facility in Ras Al Khaimah that today has a standing output of 16 buses a day as it serves markets across the Middle East region.
Ajit Kumar is the COO for commercial transport and electrical at ANGE. He joined the Group in 2001 to manage the commercial vehicles and heavy equipment division.
Today, his remit goes beyond commercial vehicles and heavy equipment to cover multiple business streams, and includes the exploration of opportunities for future diversification.
Kumar notes: “We have had a great year at ANGE. Not only have we added exciting new brands to our portfolio, we have delivered some significant orders both in the UAE and Oman. We look forward to more exciting developments in the second half of 2017.”